Primp & Prime Hair Studio - Shop for Professionals Only - Southaven, MS

Treatment for Professionals Only
About E-cure

Welcome to e‑Cure Treatment – the revolutionary NEW in-salon conditioning service from Japan. The e‑Cure Treatment instantly transforms and restores damaged, dry, over-processed hair and delivers visible, long-lasting results – up to 2 months - that clients love and keep coming back for more! This simple 3-step process is ideal for all salon clients wanting healthier, more manageable, smoother, more lustrous hair.The 3 steps include:

The e‑Cure Treatment is a professional-only, mineral-based hair conditioning system created by Armada Japan. The leading-edge treatment and results are thanks to a unique and proprietary blend of scientifically-enabled natural ingredients, including over 30 wild plant extracts and deep sea minerals, that work in synergy to nourish and revitalize the hair and scalp.Our unique formula reverses the oxidation of damaged hair caused by heat, chemicals, environment and toxic build up and returns hair to its optimum pH level. e‑Cure Treatment is ideal for hair that is:
  • Damaged, dry, brittle or bleached
  • Color treated, chemically processed
  • Coarse, curly or coils
  • Keratin-treated or chemically textured hair
e‑Cure truly redefines the treatment category with IMMEDIATE results that speak for themselves! See and feel the difference instantly.
How to use:



Spray PREP generously onto dry hair from root to tip until saturated


Mix equal parts of CLEANSE with RESTORE into Foam Pump. Shake well
Apply foam generously from root to tip. Massage into hair and apply plastic cap. Place under heat for 5-10 minutes.DO NOT RINSE.


Spray SEAL lightly on top of foam to seal the cuticle. Leave on for 2 minutes. RINSE WELL UNTIL WATER RUNS CLEAR. Style as desired and see the amazing results!

How to use as a conditioning Treatment
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How to use as a pretreatment for color(permanent color)
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E-Cure is only sold to professional licensed cosmetologist

Purchase E-cure for your salon